Data Management Platform (DMP) Industry Size 2027, Share, Industry Analysis and Competitive Landscape
Market Scenario:
The Data Management Platform (DMP) Industry is anticipated to grow by US$3 billion by 2023 rapidly growing at a CAGR of 15% during the forecast period 2017 – 2023. Personalized and strategically driven commercials and higher conversion rates and innovative capabilities of data management platforms propel the global data management platform market. These factors have helped shape the data management platform market and are expected to boost the growth. Companies in the data management platform market could also face challenges such as lack of availability of specific data and lack of infrastructure to support high-scale software solutions. The details covered in the data management platform market report cover all the aspects of the industry. data management platform market analysts have also shared growth projections in the report and have suggested data management platform market players to plan growth strategies accordingly.
The business impact of SARS-CoV-2 has been felt across diverse sections of the information technology industry, albeit at different levels. Companies in the technology sector that supply services for verticals like travel, retail, hospitality, and entertainment have noted a dramatic decrease in sales, while the firms that provide services related to remote worker solutions have observed the opposite. Data Management Platform (DMP) Industry fate post pandemic has been relatively less grim compared to Education Services (ES) and Professional Services (PS) that are mostly dependent on components that are generally on-site. Novel coronavirus has Data Management Platform (DMP) Industry toopen new avenues for those firms that are on the lookout for solutions that are reliable, efficiently managed, scalable, and are subscription-based, to remain more focused on the core business. The Data Management Platform (DMP) Industry is bearing lesser impact of the COVID-19 outbreak compared to most other segments of the tech world.
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Competitive Outlook:
The data management platform market is supported by growth in technological advancements. The population growth around the world and increasing demand of data management platform market-based services and products also support the market growth. However, the data management platform market growth can be affected due to absence of key companies in some regions across the world and lack of awareness about data management benefits. The report covers all such details which will help companies in the data management platform market to strengthen their business plan and improve their product portfolio.
Segmentation:
The global data management platform market has been segmented based on data type, data source, and end - users. On the basis of data type, the market for data management platforms is segmented based on first party, second party, third party. Additionally, the market based on end-users, is segmented into Ad Agencies, marketers, Publishers. The global market for data management platforms is also covered based on the data source segment, which is further split into Web analytics tools, mobile web, mobile apps, CRM data, POS data, Social network.
Factors like increasing demand for data sharing and growing adoption of connected devices support the data management platform market growth. The performance of the data management platform market has also been studied for the past and current years. Additionally, the data management platform market report provides analysis of these segments. The data management platform market segmental analysis provided in the report offers major details about the data management platform market performance and future.
Regional Analysis:
Companies in the data management platform market are spread across the world. The data management platform market report provides major information about regional markets of North America, Europe, Asia-Pacific (APAC), and the rest of the world. The North American data management platform market has many companies across the United States, Canada, and Mexico. Europe has companies in the data management platform market across Germany, France, Spain, Italy, and the United Kingdom. A detailed analysis of the data management platform market across India, China, and Japan in the Asia-Pacific region is also presented in the report. The data management platform market of the Middle East, Africa, and other regions has also been studied by analysts. The regional analysis of the data management platform market can be found in the market research report.
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Table of Contents:
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued….
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